As you all know, there has been a dominant surge of female rappers in the industry, led by strong powerhouses like Cardi B, Nicki Minaj, and my favorite newbie, Megan Thee Stallion. Creeping up to their position is a rising star, Alyssa Michelle Stephens a.k.a Mulatto, or Big Latto, who has proven to be one of the most creative rappers in the game right now. If you’re not familiar with Mulatto yet, then it suffices to say you’ve been living under a rock. And if you know the name, then you’re probably spending way too much time on Tik Tok. Come on now, don’t be shy! I know you channeled your inner goddess on Mulatto’s “Bitch From Da Souf” on TikTok.
One of her catchy new singles, “On God,” lives on the rapper’s debut album, Queen of da Souf, released on August 21, 2020, by Streamcut Records and RCA Records. The song, produced by Diego Ave and Bankroll Got It, channels Ying Yang Twins’ superhit, “Salt Shaker,” and insets Kelis’ “Milkshake”. I must say that I love the ultra-colorful visual and vibrant concept of the music video. The video directed and edited by Lyrical Lemonade, aka Cole Bennett, uses monochrome color schemes with backgrounds dramatically changing between fits of all pink, purple, and yellow with the rapper flaunting her curves in matching outfits. Coi Leray and Mariah the Scientist did the guest cameos and joined Mulatto on their trip around town. Fans cannot get enough of Mulatto’s “On God,” making it hit around 1.4 million views in the first week of its release.
The song blends in well with the retro-futuristic art direction and props. In her colorful crib high in the sky, the young rapper reverses stereotypical gender roles that we usually see in hip-hop videos. She turns men into objects like a hanger or urinal and uses them at her convenience. From the bathroom stall to her Bentley truck, she surely knows how to keep her dude’s face occupied as she delivers sexually explicit bars. Besides Mulatto bragging about success, other scenes include the young rapper out shopping with her girlfriends and an epic re-enactment of a Remy Ma car scene.
Got ’em like, “mm-hmm”, (uh) pussy too good (yeah)
Real boss bitch, need a nigga out the hood (out the hood)
Askin’ where I’m at, I’m in the “wish a bitch would” (bitch would?)
Pretty-ass face but I’m known for hittin’ juggs (yeah)
Mm-hmm, swipe that card (yeah)
Ass on “fat” and my bag on “large” (yeah)
Milkshake bring trap niggas to the yard (uh)
He ain’t never leave this pretty-ass pussy, on God (uh)
Honestly, folks! I am living for the purple outfit, and can we just take a moment to talk about those sunglasses. My oh my! They are dope. Her makeup is so on point. My inner goddess can only hope to have the makeup artist, Melissa Ocasio, do my “On God” inspired look. Ah! Daydreaming aside, overall, the video is aesthetically pleasing, and all the bling and pop of colors add to the vibe of the song. The bold and empowering lyrics laced with an upbeat tune make it even more catchy. This song is a brainchild of musical geniuses like Chad Hugo, Pharrell Williams, Jonathan Smith, Craig Love, Eric Jackson, De’onjelo Holmes, Joel Banks, Taylor Banks, and Mulatto herself. This song oozes all the woman empowerment vibes! Guys, it’s super imperative to keep reminding yourself of your self-worth and lift your spirit sometimes, and this song is a great way to do it.
This music video was dropped right after Mulatto broke the internet and went viral for her flirtatious bars in her XXL Freshman freestyle with Fivio Foreign, 24kGoldn, and Calboy. You can’t deny that she has a marketing savvy to her, capitalizing on the viral moment to reach straight to the top.
“I ain’t even fuck a rap n-gga yet/But if Fivio want to, then I ain’t gon’ pass on him,” she rapped. “Yeah, bitch, I get my MAC on, he ain’t trickin’, I skip him like bad songs/I just dropped a hundred on jewelry during a pandemic/Yeah, my money that long.”
Besides the tasteful art direction and the amazing efforts by the production team, the visual effects invigorated one of the most epic clips from the video — the human urinal shot. She makes our jaws drop to the floor and really knows how to get people talking, and that she achieved with this one! From the most infectious sets by Fusina Designs and attention to details by the director of photography, Brett Arnd, this video oozes perfection. The VFX is provided by Scissor Films for this video. The VFX producer, Sam Malko, and his team added beautiful aesthetics with pink and blue clouds that the audience gets to see in the backdrop. From the set extension to transitional cleanup and water simulation, all the VFX exude finesse. Sometimes, we just go with the flow and enjoy the music video without noticing all the work done its making. So, if you missed all that is mentioned earlier, then take a look at the VFX breakdown video to get some insight as to what I am talking about. Check out the VFX breakdown of “On God” by Scissor Films here.
Mulatto is definitely an artist to look out for, and I can’t wait to see what she comes up with next! Become one of the ND6c5j2kypQ viewers by clicking here.